Market Research Analyst

• Conduct primary and secondary research to gather data on market conditions, consumer behavior,
• and industry trends.
• Use a variety of methods including surveys, interviews, focus groups, and data analysis tools.
• Analyze data to identify market trends, opportunities, and threats.
• Provide insights and recommendations based on research findings to support business strategies
• and decision-making.
• Monitor and analyze competitors’ activities, products, and market positioning.
• Prepare detailed reports on competitive landscape and market dynamics.
• Identify customer needs and preferences through research and data analysis.
• Develop customer personas and segmentation strategies.
• Prepare comprehensive reports and presentations to communicate research findings and insights
• to stakeholders.
• Present data and insights in a clear and concise manner to support marketing and business
• development initiatives.
• Work closely with marketing, product development, sales, and other departments to align research
• findings with business objectives.
• Collaborate with external research agencies and vendors when necessary.

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field.
• Strong analytical and critical thinking skills.
• Proficiency in data analysis tools and software (e.g., SPSS, SAS, R, Excel).
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.
• Strong attention to detail and organizational skills.

Company Overview

Started in 2005, Tarams is a Product Engineering company bridging the gap between ideas and thriving digital ecosystems. Our expertise in Product Engineering and Data Engineering & Data Science has been instrumental in helping our diverse partners from dynamic startups to renowned enterprises in delivering effective results.